Pill Poppers, Pharmacology and Medical Marketing

In it’s TV programme Pill Poppers, Horizon has just given BBC2 viewers an unforgettable lesson in pharmacology of unprecedented educational value. The curative power, paradoxical effects (even ‘homeopathic’ eg. in the case of Ritalin), addictive qualities and side effects of modern pharmaceuticals were brilliantly conveyed to the lay viewer. But wait a minute! Not everybody [...]